Bulls-eye strategy – without the bull

Even if you have all the in-house brainpower you need, sometimes it pays to bring in an outsider. Especially if you need break-out ideas and everyone on the inside has a vested interest in maintaining the status quo.

A few smart reasons to work with a marketing sharp-shooter:

• You need someone who doesn’t feel pressured to tell corporate executives what they want to hear. An outsider doesn’t have to soft-pedal or gloss over the truth.

• You need an objective (yet informed perspective) from someone who comes to the process “cold" – just like your customers.

• You want critical analysis of your markets or messages without the inflated
  price-tag of a marquee analyst firm.

• You need a third party who can solicit unvarnished opinions – with grace and finesse – from customers who are high-level decision-makers.

• Your in-house team is stretched to the limit, so you need to outsource some projects or initiatives – short-term or long-term.

• You need temporary marketing expertise and resources while you’re building or restructuring your in-house marketing team.

• You want assistance connecting the dots to new markets and audiences.

• You need short-term marketing support – that will meld seamlessly with the skills of your in-house team – to help with a one-time event or product launch.

We’ve done this for B2B and B2C companies in a variety of categories, including consumer technologies, enterprise technologies, system security, food and hospitality, digital gaming and legal services.

We’re very good at it. And you can trust us to tell you the truth. Even when it hurts.

Call us anytime to find out more about how we can help. We’re happy to field questions or bounce ideas around!

Analysis from a fresh perspective
Strategy based on years of experience

Whether you’re launching a new service or want to breathe life into the marketing of an existing product, you need to make an impact – and typically in a hurry. 

Here is how we can help:

• Provide a fresh look at your target audiences. What do they want? What are they buying now? What makes them tick?

• Conduct competitive analysis of marketing and messages.

• Develop positioning strategies for products, services, ideas and companies.

• Create product names, tag lines and key messages.

• Plan and articulate strategies for reaching new markets.

Refining the message – or creating a new one

We can develop smart, new ways to reach out to customers, clients, influencers, and the press – in a way that will get you the biggest bang for your buck.

Ways we can spiff up your words and ideas:

• Create top-level messaging that will break through the clutter.

• Clean up the verbiage in marketing and sales materials and purge them of insider jargon, buzzwords and meaningless verbiage (especially helpful for technology companies!).

• Get inside the heads of your customers to speak to their needs and wants.

• Develop messages and materials that get results – from big-picture creative direction to writing, design and production.

Virtual focus groups – the best way to get
honest feedback from high-level customers

If you want to know what executives, managers, journalists, engineers and other busy professionals think of your products and services, you can’t ask them directly. They won't tell you the truth. And you definitely won’t get them to a focus group. 

That’s where we come in. We can conduct efficient, productive conversations (yes, that means actually talking) with the people you care about. And we can nudge them to be surprisingly frank. We call these “virtual focus groups.”

Hey, wouldn’t you like to know what people are saying behind your back? 

We can tell you.