Big Deal PR People
Bio: Carri Bugbee, principal of Big Deal PR
Carri Bugbee has been helping innovators with brand image development, marketing and public relations for over 22 years. With experience in categories as diverse as enterprise technologies, creative services, retail and construction,
Carri is especially adept at helping entrepreneurs develop communication strategies that will remain relevant as their companies grow and competitive environments change.
As a seasoned writer and project manager, Carri has worked on nearly every type of marketing project imaginable – always ensuring that strategic positioning and on-target messaging are at the heart of each execution. Of course, Carri's strategic focus extends to press relations as well. As a vigilant trend-watcher and avowed news junkie, she has a knack for translating clients’ competitive advantages into newsworthy story ideas.
Bugbee has spoken at numerous conferences about social media marketing, including OMMA Global, the Cool Twitter Conference (Seattle keynote, L.A. and Chicago), South by Southwest Interactive [video], 140 Characters Conference [video], O’Reilly Twitter Bootcamp, SocialFresh, OnHollywood (by AlwaysOn), WebVisions, Innotech, Governor's Conference on Tourism (Oregon), Communicator's Conference, American Marketing Association Roundtable, Love at First Website, and several private events.
She has been featured and/or quoted in the Wall Street Journal, BusinessWeek, The New York Times, AMCtv.com, The Oregonian, CNET, ‘Boards and many other marketing industry publications. She’s also conducted video interviews with Advertising Age, MediaPost, BusinessWeek, KGW News/The Square, KOIN-TV and the Twitter Road Trip. She teaches a class in social media marketing at Portland State University and has provided training for businesses and organizations such as the Portland Metro Government.
In 2009, Bugbee received a Shorty Award in advertising for being an outstanding content producer on Twitter. She won for tweeting (anonymously) and garnering thousands of loyal followers as Peggy Olson, a character from the AMC hit drama, "Mad Men." Bugbee was a finalist in the Sammy Awards’ Best Twitter Branding Category and in the SoMe Awards Wildcard category in 2009.
As the founder and leader of Portland Social Media Club, she launched and co-produced the Pacific Northwest’s first annual SoMe Awards in 2009 and 2010 to honor excellence in social media. She has also served as marketing chair for the Portland Creative Conference in 2008 and co-founded Cre8Camp.
While Bugbee has been self-employed for over 16 years, she started her marketing career working for industry heavy-weights Wieden + Kennedy and Hill & Knowlton.
Carri received a B.A. in Journalism from the University of Oregon with emphases in both advertising and public relations.