We figure you already have a Web site. Everyone does. If you’re ready for a change, we can help you. We can start from the ground up, talk about usability, customers, architecture, best practices – all the things you need to consider.

If you’re mostly happy with your Web site and just want to infuse it with a little more marketing oomph (dare we say, zest?), we can do that too. Maybe all you need is some snappy writing or new product shots. We can work with your current Web developer to make it happen or do it all for you.

Perhaps your site has never been fully optimized for search engine results or you’re looking for more ways to market your Web site to customer, partners, search engines and information aggregators. If so, read on!

If you build it, they will come. Right? Well, kinda. When it comes to building Web sites, you may be half right. Or sadly, maybe just 5 percent right.

There are a few big things and a lot of small things you can do to make sure you show up at the top of (free or organic) search results. And there are a few things you must never do – or you’ll incur the wrath of the search engine gods (they’re really just programmers, but they do rule the Web universe like gods).

For some businesses, this isn’t that important.  For some, it’s do or die.  If you’re in the latter category, we can help you figure out what can be done to boost your rankings and do what it takes to make that happen consistently.

Yes, consistency is key. Your competitors are out there updating their content and tweaking their keywords and blending it all with “secret sauce.” And the search engines are adjusting their algorithms. All the time.

So, you can’t just "finish" your Web site and forget about it. Getting to the top of the heap – and staying there – requires vigilance and dedication. But it’s fun! At least we think so.

Search engine optimization (SEO) and search engine marketing (SEM) blend together since anything you do to help people find your Web site could be considered marketing. But search engine marketing generally goes a step further than Web site optimization. Most people consider search marketing to be the process of building an audience or customer base for your Web site by techiques such as garnering links to your Web site on other sites, writing blogs, contributing articles to social media sites, purchasing paid online advertisements, and other Internet marketing activities.

Not every Web marketing option will be right for your business or organization. For example, you might benefit from writing a blog or it might just be silly (despite the fact that some people think everyone should have one). You might get great results with ads on Google and Yahoo, or that might be completely unnecessary.

It all goes back to the strategy. Which is why we’ll work with you up front to figure out the best way to reach your customers. And do it cost-effectively.

Wouldn’t you love to be in the one place that your customers can’t wait to get to? Or maybe all the places that your customers like to hang out? And where would that be? Facebook? Del.icio.us? An industry-specific online forum?

Marketing via social media and social networking sites is the direction many cutting edge marketers are headed. It’s not right for everybody. Nor can most companies bank on it as their only marketing tactic. But it should be in the mix for most companies who are on the Web and looking for innovative ways to reach their target audiences. And you know we love innovation (especially with a little zest).

If you’re plugged into the online marketplace of your business category, you might already have a few ideas about how to leverage your brand via social marketing. If so, we’ll help you take it to the next level. 

If this is all Greek to you, we’ll explain the options – and create new ones.